• The airport express service was consolidated and in 1993 a stop for this service was opened on Avenida 4 Poniente in Puebla. In 1996 this same stop transformed into a key location to purchase tickets for the express service. This location was modernized in 2003 as an important bus terminal with excellent facilities and an increased number of departures and services.
• In 1985 the company inaugurated their trainings for specialized bus maintenance. In 2005 it certified its training center.
• In 2001 upon the request of the Puebla state government, Estrella Roja set into motion its city tour service the trolley “El Tranvía Puebla”.
• In 2002 the company created tourism services which included a special fleet for group travel as well as leisure tour packages: Six Flags, Africam Safari, Teotihuacan, Kidzania, El Rollo, etc.
• In the same decade the company strengthened its service to exclusive destinations between Mexico City and Puebla, including, Las Animas and 4 Poniente in Puebla with Avenida Reforma, U.S. Embassy, Polanco, World Trade Center and Santa Fe in Mexico City.
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• Estrella Roja maintains its leadership in new developments by incorporating the prestigious brand name Scania-Irizar to its fleet of buses. This fleet of buses offers European technology, which includes safety, comfort, and trust for all of its passengers.
• In 2007 the tourism services department creates the brand name TOURISTER and the package delivery service is given the brand name PAQUER. Both projects allowed these services to grow.
• In 2008 the first Center of Integral Services for Estrella Roja opens in Plaza Galeria Las Animas where it offers all of its services in one location.
• In 2010 a new personalized service is created: TOP DRIVER, which offers top of the line SUV’s and automobiles with a chauffeur including various services to allow the passenger to travel in comfort to any destination in the city or the country. Then in March the frequent user program SOCIO INTIMO began, allowing frequent travelers to earn rewards and benefits, which has proven to be a successful program. |